Viewable Impressions – The New Standard
Tuesday, June 5th 1 - 1:30 PMIf you do any level of Display Adverting, you may be wondering:
- Should I pay for ads that aren’t seen?
- How do I know what ads are being seen?
- What’s a ‘viewable impression’?
- What’s the level of implementation?
New technology is now able to tell the difference between ads which have been seen (‘viewable impressions”) and ads which are not seen. ’Viewable Impressions’ will change more than 50% of all of your metrics, which is why the IAB, ANA and 4A’s have recommended moving to such a standard. Knowing how to lower your advertising cost by not paying for ads which are never seen will result in instant ROI for your company and puts you ahead of the rest of your coworkers.
This free 30-minute webinar will explore how this new viewable impression technology works, how it is deployed in minutes and how this data can be sent directly to DSPs/DMPs to lower bidding costs and improve ROI. The ‘iFrame issue’ of limiting view will be covered along with the introduction of an open source solution to solve this limitation.
-
“Move to a 'viewable impressions' standard and count real exposures online.”
-
“68 percent of all display ads served are never ultimately seen by consumers!”
-
“Led by Industry Leader Jeff Greenfield, the Co-Founder and COO of C3 Metrics.”
“DVIZ™ provides a simple, easily deployed solution for those seeking to conform with the IAB, ANA and 4As impending standards for a 'viewable impression'...”
“DVIZ™ can be instantly deployed on any ad server or direct with Publishers and data is available instantly!”
